America's Corporate Art: The Studio Authorship of Hollywood - download pdf or read online

By Jerome Christensen

opposite to theories of unmarried individual authorship, America's company Art argues that the company studio is the writer of Hollywood films, either in the course of the classical period of the studio process and past, whilst studios grew to become gamers in international dramas staged via tremendous leisure conglomerates. Hollywood videos are examples of a commodity that, till the electronic age, used to be infrequent: a self-advertising artifact that markets the studio's model within the very act of consumption.
The ebook covers the historical past of company authorship in the course of the antithetical visions of 2 of the main dominant Hollywood studios, Warner Bros. and MGM. throughout the classical period, those studios promoted their manufacturers as competing social visions in strategically major photos equivalent to MGM's Singin' within the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined right into a precious and conveyable brand, whereas Warner Bros. hired Batman, JFK, and You've acquired Mail to seal offers that made it the largest leisure company on the earth. The ebook concludes with an research of the Disney-Pixar merger and the 1st Toy Story videos in gentle of the hot judicial extension of constitutional rights of the company person.

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America's Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929–2001) (Post*45) by Jerome Christensen

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